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Director Demand Generation

USA · Full-time

Amplio connects students, educators and administrators with advanced technologies to help students with special needs maximize their potential and improve outcomes. Amplio’s digital platform equips students with individualized, high-fidelity interventions and enables educators to devote more time to direct instruction. Administrators gain a 360-degree view into student progress, resources, compliance and funding.

Our solutions are developed in consultation with parents and a world-class advisory board, professors, and school administrators with expertise in special populations. Tens of thousands of students have received services and interventions using the Amplio platform since the solution was launched in 2019.

Amplio's customers include state-level agencies and government entities, some of the nation's largest school districts, small and medium-sized districts and national K-12 providers. Amplio grew at a rate of 10x over the last year, and the company is on track to continue its rapid growth. We are a fast-paced, ambitious, and energetic team that evolves quickly and offers numerous opportunities for personal and career growth. Join Amplio today and become part of something unique!

 

In the Role

As a Demand Generation Director, you will run and operate all TOF (Top of Funnel) digital programs with states and districts including work with Google adwords, Social media, email marketing, youtube etc. You will be responsible for generating qualified leads via Digital and you will manage the SDR team for outreach. 


Roles and responsibilities

  • Putting Your Brand in Front of the Right Audiences
  • Improving SEO Efforts: developing an effective keyword strategy
  • Supporting Omnichannel Marketing: building a unified strategy across multiple channels, content needs to be integrated across touchpoints.
  • Supporting Continuous Testing and Optimization- testing for different strategies to pinpoint exactly which tactics are working—or not.

Requirements

  • At least 5 Years of Hands on experience with all digital and ad channels, in a similar role
  • Proven experience selling into large enterprises (B2B) and SMBs.
  • Strong data analytics skills
  • Google analytics expert
  • SEO expert
  • Experience with managing SDRs and outreach
  • Experience with marketing automation tools
  • Proven experience working in a startup environment and SaaS experience

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